Chelsea Flower Show
Woodblocx provide a modular solution to create garden planting beds, walls and other similar structures. Their product connects together easily 'just like LEGO bricks'. After successfully receiving funding from a Dragon on the BBC TV program 'Dragons' Den', they planned on exhibiting at the Chelsea Flower show and wanted to display something that would bring both these elements together.
The proposal was to create a LEGO dragon, of course! The dragon was built in Warren Elsmores' studio and taken to the flower show by Woodblocx to use with their promotion and a public appearance by the other 'Dragon'.
A 1000 piece model was created, which was structurally enforced so that it could be re-used at other events