Christie and Co provide brokerage and advisory services to the hospitality sector. For their stand at the International Hotel Investment Forum (IHIF), they wanted to create a spectacle that would be drive visitors to the stand but also generate engaging social media opportunities that could push their message much wider than the expo itself.
Warren Elsmore created three LEGO models of hotels or buildings that Christie and Co had been involved in selling. These were the Le Meridien in Vienna, The Burj Al Arab, Dubai and the London Shard. The Le Meridien and Burj Al Arab would be pre-built off site and installed to the stand as part of the build. The Shard would be built on the stand itself during the event.
The models were delivered to site and installed by the Warren Elsmore team, working closely with the exhibition contractor and PR agency. Working around a tight schedule, all of the models and LEGO pieces needed were installed and stored without impacting the rest of the stand.
The Burj Al Arab model attracted a great deal of interest, and was widely shared by the conference organisers as well as the visitors on social media. The operators of the actual hotel commented on its' accuracy! Building the Shard during the show also attracted a great deal of interest. Sections of the model were designed in advance, or pre-built, allowing the onsite team to finish on schedule in the middle of the last day. Two master builders were present every day to answer questions as well as complete the build.
Once the event was finished, the master builders packed away the models and all building supplies, leaving the stand exactly as it was on arrival. The models themselves were transported back to the UK from Berlin by our own specialist vehicle.