Getty Images and The Brand Union / Lambie Nairn
The Cannes Lions is the worlds' largest creative festival, annually attracting over 9000 advertising and communications professionnals As a major sponsor, Getty Images and The Brand Union wished to celebrate this creativity by providing an interactive experience for the delegates that they would not forget and one which would showcase their solutions. As well as the activities happening on the stand, the mediums would be used to create viral interest throughout the conference and generate social media traffic for each of the sponsors
Three groups of artists were commissioned, to work in clay, balloons and LEGO. All mediums that are not traditionally treated as art forms, but which generate buzz, interest and excitement. During the conference each of the groups of artists would teach the delegates how to use their artform though a series of workshops and talks. In addition, the artists would collaborate on a series of challenges to create stunning pieces that could be publicised throughout the festival and drive additional traffic to the sponsors' stand.
Working together with the sponsors and each group of artists, the sponsor location soon became a 'must see' area for the conference. Huge numbers of delegates were drawn to the stand to take part in the activities whilst the brand values of Getty Images and The Brand Union / Lambie Nairn were strongly reinforced. Each day a separate challenge was set for all of the artists and the resulting pictures and images were widely distributed throughout both the conference and the industry press which generated large amounts of traffic.
This years' Cannes ALSO stand was universally acclaimed as a success and the interactive format of the stand drew a vastly increased footfall. A picture says a thousand words however, below are two short videos and a gallary showing the content produced during the week.
Warren Elsmore was subcontracted by Bright Bricks for the Cannes ALSO project